Messenger Watch Together

The idea of watching TV shows and movies together while you video chat always tests well among users. Helping that idea live up to its potential was a key priority for our team on Messenger. Our job was to find the right balance between seeing the video—and seeing your friends’ reactions to it. While the project is far from done realizing its full the potential, I’m proud of what we’ve delivered so far.

TECHCRUNCH

Facebook introduces a co-viewing experience in Messenger, ‘Watch Together'

Facebook today is rolling out a new feature that will allow friends and family to watch videos together over Messenger. The feature, called “Watch Together,” works with all Facebook Watch video content, including its original programs, user uploads, creator content, live streams and, soon, music videos. At launch, the co-watching experience can be used by up to eight people in a Messenger video chat on mobile, or by up to 50 people in Messenger Rooms.

WHAT I DID

Content design and strategy
Naming explorations and recommendations
Promotions messaging strategy and microcopy to improve discoverability, trial, and adoption
Clear, tone-appropriate error messages for restricted states and error states
Shared perspectives to avoid promoting content that may result in unintended harm

THINGS TO CELEBRATE

Achieved product market fit!
Global rollout of Watch Together on Messenger and Messenger Rooms for iOS and Android.
Provided over 150 million Messenger video call users a way to watch TV shows and movies with friends and family—for free.

CREDITS

Content Design // Wade Campbell
Product Design // Keith Gongora
Project Management // Nora Micheva
Product Marketing // Jay Sethna
Engineering Manager // Zhihao Mai