Meta Business Messaging

In 2020, Click-to-Messenger ads were one of the fastest-growing Facebook ad formats. In 2021, Facebook became Meta, and started to get serious about networking it’s portfolio of services. In 2022 I joined the burgeoning Meta Business Messaging team. My task was to lead desperate design teams across the portfolio of messaging products in order to franchise the success of business messaging across the family of apps. In this role I’ve helped scale the success of Meta business messaging across Messenger, Instagram Direct and WhatsApp. Creating parody across apps for advertisers, while honoring the uniqueness of each platform for users. TL;DR: up and to the right. 

TECH CRUNCH

Meta says users and businesses have 600 million chats on it's platforms every day

“Click-to-message” advertising is an ad format that businesses can buy to place inside a Facebook feed. When users click on the ad on Facebook, it links them to a brand’s [Messenger, Instagram Direct or] WhatsApp account. The ads have become Meta’s fastest-growing ad format.

THE NEW YORK TIMES

MARK ZUCKERBERG TAPS THE STRENGTHS OF WHATSAPP

Meta earned $293 million in Q3 2023 — with a 53% year-on-year growth. In June, the company announced that WhatsApp Business crossed 200 million monthly active users.

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DESIGN LEADERSHIP

  • Wade Campbell | Content Design Manager

  • Riza Selçuk Saydam & Insun Ahn | Product Design Manager, Click-to-Messenger

  • James Redick | Product Design Manager, Click-to-WhatsApp

  • Anna Lewindowski | Product Design Manager, Inboxes and 3rd Party Experiences

Success

  • Fostered collaborative growth mindset across-orgs, busting silos, helping teams communicate more effectively.

  • Led ~100 Meta-mates through Clifton Strengthsfinder’s to help them understand their strengths and those of their cross-team and cross-discipline colleagues.

  • Oversight of a product portfolio with annual recurring revenue that’s measured in B$.