UNICORN FRAPPUCCINO

So how do you make a unicorn? You use social listening to create a social product and launch it with channel-native social content. Our team created irresistible work for Facebook, Instagram, Twitter, and Snapchat to spark a Unicorn Frappuccino phenomenon. Each articulation captured the scarcity and essence of this mystical beast. When we set it loose upon the world, the results were, well, magical — setting a new recored for the single best sales in Starbucks history.

MOBILE MARKETER AWARDS

Mobile Campaign of the Year:
Starbucks Unicorn Frappuccino

RESULTS

• Generated 180,000 Instagram posts in one week

• Drove an unprecedented volume of incremental store visits

• Resulted in the single best sales day in Starbucks history

BUSTLE

How To Use The Unicorn Frappuccino Filter On Snapchat & Unleash Your Inner Magical Goddess

CREDITS
Creative Direction // Wade Campbell + Briar Waterman
Agency // Swift Collective
Copy // Swift / Josie Daniels + Wade Campbell
SnapChat // Randy Walker + Wade Campbell